Have you ever been provided with a trial version of a product that turned out to be particularly helpful for you? In point of fact, it worked out so well that you considered selling those goods on your own. Suddenly, the concept of a business that could be run from home emerged! Selling products to make extra money is nothing new. In this multi-level marketing review of Beautycounter, we’ll analyze both the non-hazardous products and the business opportunity to determine whether or not it’s a good idea to get involved. Please take the time to read this before you make any hasty choices.

What does the Beautycounter MLM stand for?

The cosmetics and skincare items sold by Beautycounter are distributed through a multi-level marketing (MLM) business model. Gregg Renfrew laid the groundwork for the company in the year 2013. It is the company’s goal to deliver clean, high-performing products that are made with the purest, most non-toxic ingredients possible. They have compiled a blacklist of over 1,800 ingredients that they absolutely refuse to incorporate into any of their products.

Everything is made in the United States of America, with the sole exception of the eye pencils. Mexico is the country that manufactures the eye pencils. The sale of these products is handled by independent consultants, who are eligible for commissions on any and all product sales.

The Carlyle Group became a major stakeholder in Beautycounter in 2021, which contributed to the company’s value increasing to $1 billion.

Do You Get Your Money’s Worth From Beautycounter Products?

Beautycounter asserts that the quality of their products meets extremely stringent criteria, and the company provides a comprehensive list of substances and components that are not included in their formulas. Every component undergoes testing to identify and remove any potential traces of impurities.

In light of this, let’s have a look at the Glow First Priming Serum, which can be purchased on the website for the price of $65. It is packaged in a bottle with a capacity of one ounce fluid. This item has received a vegan and cruelty-free certification. The serum makes the claim that it will deliver powerful skincare for women by hydrating the skin. Additionally, it performs the function of a primer before the application of foundation.

Although every effort is made to guarantee that the products are manufactured using the “cleanest” components, the products are not the purest form of nature and do not lack the presence of any chemicals.

There are other products on the market that can be purchased for a lower price, but the decision ultimately comes down to individual preference, as well as how one’s skin reacts uniquely to various components.

It appears that the price of this item is more than that of other products that are comparable.

Reviews on Products Offered by Beautycounter

According to the user reviews on the website, 91 percent of people said that the product made a significant improvement in the way their skin looks and feels, including making it smoother and brighter. The average rating for this product across all customer reviews is 4.8 out of 5. It appears that this product has a significant number of satisfied users.

The Business Opportunity Provided by Beautycounter

You will need to acquire an enrollment package before you can get started. This package offers a free personal webpage on the website portal for an entire year, in addition to product samples and sales materials. You will receive training as a Consultant on how to market and sell beauty goods in the community. Additionally, you will have access to a variety of tools, including videos, eBooks, and webinars.

After you have successfully completed this training, you will be able to immediately begin selling products and recruiting new Consultants. When you bring on a new Consultant, you are entitled to a commission on all of the sales that Consultant makes.

What are the fees involved in becoming a member of Beautycounter?

You absolutely need to invest in a Digital Kit at the very least. This is a starter kit for your business, and it costs $98. It comes with a personal website hosted on the gateway of the company’s website, as well as digital marketing tools, as well as business analysis, tracking, and training.

Access to the Consultant portal, mobile app, and eCommerce space where orders are taken each cost an additional $50 annually.

The following kits, ranging in price from $126 to $776, are included in starter kits. The starter kits listed below are the most affordable options currently available.

In order to keep their accounts active, consultants need to make a sale of at least 1,200 QV ($1,200) every six (6) months. That comes out to a total of $200 every single month. This also covers any items that you buy for your own personal use.

Is It Possible To Earn Money Using Beautycounter?

The only way to earn money is through commissions. Product sales and new client acquisition are the primary sources of revenue for consultants. There is no starting pay offered. The Personal Volume (PV) is the amount of product that a consultant is expected to sell in a given period of time. Consultants are paid a commission of 25% on this amount. (One PV equals $1)

In addition to the commission, you may also be eligible for bonuses if you meet the requirements of a certain goal. For instance, whenever you reach the goal of having 25 active Consultants, you become eligible for a bonus of one hundred dollars. You will receive a commission of between 3 and 9 percent on any sales that are made by your team.

Income Disclosure Statement

Using the link to your online web store, you are able to sell products. In addition, products can be purchased at select retail locations.

However, is it possible to turn a profit from the sale of these products? According to the consultants’ own Income Disclosure Statements, 67.6% of them make only $71 per month on average in total compensation. And that’s before we even consider the costs involved.


Discounts: Consultants can receive a discount of up to 25% on any products that they order for their own personal use.

No Inventory: It is not necessary for consultants to have any inventory on hand as they are not compelled to do so.

Consultants have the opportunity to get their money back in full up to sixty days after they sign up for the program. Even if it has been opened and some of the items have been used, you are able to return both the enrollment kit and the beginning kit. Any shipping business goods are eligible for a refund of up to 90 percent between 61 and 365 days after the first purchase.

Be a Member of Another MLM: There is no conflict of interest when Beautycounter Consultants become members of other multi-level marketing companies. However, they are unable to recruit Beautycounter Consultants to join other MLM organizations in which they are involved because Beautycounter prohibits such recruitment.


Insignificant Bonuses: In order to be eligible for a $100 bonus, you need to have a team that consists of at least 25 Consultants.

Claims of Exaggerated Earnings According to TINA (Truth in Advertising), network marketing consultants lied about the amount of money they make in order to attract more individuals to their organization.

Complaints from Consumers The Better Business Bureau (BBB) reports that some customers have lodged complaints regarding a variety of concerns, including the quality of the products, the inability to receive a refund when returning items, and shipping complications.

Is Beautycounter a Scam?

Beautycounter isn’t a scam. It’s a direct selling company that leverages the multi-level marketing business model. The difficulty with these company models is that there’s no base salary. It’s all commission. So if you don’t sell products, you don’t make any money.

A Few Parting Thoughts

So here’s my theory on why it’s so hard to make money selling things for an MLM. My belief is that you are taught only to sell the products. Not everyone who sell these things truly uses them in their daily life. Their main interest is in selling since that’s how they generate money.

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